The Power of Crossover

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This week we’re off up to the internationally-renowned Sheffield Doc/Fest, where we are providing a semi-permanent installation in their Crossover Lounge over four days entitled Decode Stiff Flesh. This will present a continuous series of images from the festival as the week unfolds, in the form of a giant jigsaw puzzle that delegates complete to uncover the next image. Running the installation for several hours a day over a four day setup is a first for us and a departure from our current focus on sit-down shows in cinema screens.

On that note however, we are also providing a Renga show as part of the Crossover Summit which runs alongside Doc/Fest, to an audience mainly consisting of commissioning editors from traditional broadcast media. We’re going for a meal after the show with pretty much the entire audience of summit delegates, should be an interesting evening of discussions!

Performing at the Crossover Summit is particularly significant for us because Adam’s experience on an intensive week-long Crossover Lab in 2009 had a really big impact and in some ways led to what we’re doing now. Not the idea specifically but the sense that key shifts in the media landscape are not generally initiated by the dominant players, they often come from left-field projects that might not start with a great fanfare but can have far-reaching implications further down the line. Cross-platform projects and other forms of disruptive new content are an incredibly exciting place to be and why we love what we do.

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